A key focus and success factor of the XL Catlin Seaview Survey and associated AXA XL Global Reef Record has been media engagement. The world’s high-profile publications and online media have written about our work; our game-changing science; the innovative technology behind the program; our powerful imagery; the virtual dives in global platforms such as Google Street View, Google Earth and Google Expeditions; our far-ranging partnerships; our scientific findings and alas, the demise of coral reefs around the world triggered by the Third Global Coral Bleaching Event. Conservatively, we have calculated the associated projects have been mentioned in over 9,000 online features, with an estimated reach in the billions, and a media value in excess of $200 million with key highlights including the front cover of the New York Times; an eight-page feature in TIME Magazine and online; and being credited in the top 100 new scientific discoveries for 2015, again by TIME Magazine. Added to this are some 10-plus documentary features including David Attenborough’s series about the Great Barrier Reef, and the Emmy award-winning feature-length Netflix-Originals documentary focused on the program’s work, Chasing Coral.
Below are a selection of legacy press releases that have helped drive this media success.
Emission reduction pledges submitted to date fall far short of what is required to prevent global collapse of coral reef ecosystems.Download PDF
Bleaching reports in the Caribbean lead to announcement for only the third time in recorded history - a global coral bleaching event.Download PDF
Multi-partner scientific team to record current condition of diverse coral reef habitats in 360º panoramic imagery as impacts of climate change threaten the region’s reefsDownload PDF
The exhibition 'Coral Reefs: Secret Cities of the Sea' features the opportunity to take panoramic virtual dives at some of the world's most famous coral reefs.Download PDF
100,000 images made available to scientists on the Catlin Global Reef Record. Project partners Google publish 27 new "virtual dives".Download PDF
Together with expedition partners Charles Darwin Foundation, Galapagos National Park Service and Google, XL Catlin Seaview Survey has completed a pilot scientific survey of the iconic Galapagos Islands.Download PDF
Other Scientific Outputs
The data stemming from the XL Catlin Seaview Survey and associated AXA XL Global Reef Record has contributed to an ever-growing number of scientific outputs. As at end December 2021, these outputs include 50 scientific papers and reports, 33 conference abstracts and research presentations, eight scientific articles and one book. Details and links for each of these can be found here.
To see our media image library please visit here.
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